Ideal Protein

A Medically Developed Weight Loss Method With a Beginning, a Middle and An End.
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This is the Ideal Protein Method

The Ideal Protein Weight Loss Method is a medically designed protocol containing 2 key components – weight loss and a healthier lifestyle education to assist you in maintaining your results after dieting. Our protocol has evolved for over 20 years, but was originally developed over 2 decades ago by Dr. Tran Tien Chanh who focused his career and research on nutrition with a particular emphasis on the treatment of obesity and obesity related issues.


Understanding the Cause of Weight Gain will Help You Conquer it

According to Dr. Tran Tien, “The cause of many weight issues in a modern society is insulin dysfunction. A diet grossly disproportionate in its share of saturated fats and sugars, such as in breads, cereals, muffins, cakes, pastries, pasta, pizza, rice, corn – very much like the North American diet – causes the pancreas to produce an overabundance of insulin, which stays in the system and puts the blood sugar level in a negative balance.”


An overproduction of insulin may lead to hypoglycemia or low glycemia, which in turn may induce constant sugar cravings and weight gain. One of Insulin’s primary functions is to regulate blood sugar levels, however, it is also the hormone that facilitates the transport of fat (triglycerides) into the fat cells. Even worse, it “locks” the fat into the fat cell, preventing it from being used as a source of energy. Now, because the blood sugar has dropped (and we can’t access the fat as a fuel source) it creates “sugar cravings’ and the vicious cycle begins again. In other words, an over abundance of insulin can cause weight gain.

Core Principles of Ideal Protein

Learning to live off of the body’s own fat reserves. The body employs energy from three reserves: glycogen (carbohydrate), protein and fats. First the body depletetes its simple and complex carbohydrate reserves and then turns simultaneously to its protein and fat reserves for energy. A person not in need of weight loss typically has approximately 1-2% of their body’s reserves from carbs, approximately 19% from their muscle mass and 79% of their body reserves from fat.


Simple and complex carbohydrates can prevent weight loss. The body stores approximately three days worth of carbohydrates, therefore, our protocol restricts sugars (simple and complex) until 100% of your weight loss goal is achieved…why? Because, as long as sugar is being consumed, your body may not be burning fat. Remember, the first source of energy is derived from glycogen (carbohydrate) reserves. Therefore, the core principle of the Ideal Protein Protocol is to deplete the glycogen (carbohydrate) reserves completely, in order to compel the body into consuming its fat reserve to burn calories.


How do we encourage the body to burn its fat reserves, but support its muscle mass reserves if both are depleted simultaneously? First, Ideal Protein foods are made with high quality protein. The quality of protein used in Ideal Protein diet products has an impact on effective protein absorption…the lower the quality, the lower the absorption. If protein absorption is low, you may not be able to protect your muscle mass and thus you will burn muscle along with fat. If you lose muscle while dieting, you may impair your ability to burn calories post-diet, as your body uses muscle mass to burn calories.


Secondly, our dieters use our nutrient-rich supplements such as Natura Multi-Vita, Natura Calcium & Magnesium, Natura Potassium and Natura Omega-3 Plus, key ingredients in muscle building and electrolytes. These supplements replace those normally found in foods restricted on the Ideal Protein protocol.


What to Expect


Based on the experiences of over 3,000 clinics worldwide, the Ideal Protein Protocol enables the following:
Structured weight loss while supporting muscle mass;
An understanding of how food affects and is utilized by the body, including what causes fat storage;
Weekly one-on-one coaching, lifestyle education and guidance;
Personalized approach to setting weight loss goals, based on your health profile;
Losing weight can improve blood sugar, cholesterol levels and reduce blood pressure;
Find out more secrets to Ideal Protein’s weight loss success during your initial weight loss assessment.

Personal Coaching

It’s so easy to follow the Ideal Protein Weight Loss Method. You’ll find it quickly becomes a new lifestyle and an enjoyable way to eat. And the personal support you receive along the way will build the foundation you need in order to maintain your healthy weight going forward.

One of the keys to your success – both when losing weight, as well as maintain it – is the weekly support you’ll receive from your personal coach. Your coach is there to help you set and reach your weight loss goal. They will always be there to answer your questions and keep you on track.

You’ll meet with your coach once a week for encouragement, tips and advice, plus valuable feedback so that your time with us is both effective and enjoyable.


Daily Support With Ideal Coaching TV

In addition to the personal coaching you receive each week, Ideal Protein provides a one-of-a-kind, complimentary video service called Ideal Coaching TV. Each morning, your inbox will have a new video with information coinciding with where you are in your weight loss process. These videos are viewable on any device – computer, tablet, or phone – and are only 3-minutes in length.

Dr. Randall Wilkinson, the host of Ideal Coaching TV, teaches you specifics about the protocol, the weight loss process, and educates you on the latest nutrition and exercise science. In addition to these science focused topics, you’ll spend time with Chef Daniel Verati in his kitchen. He’ll teach you how to create delicious and healthy recipes while sticking to the Ideal Protein Weight Loss Method.

All of this coaching is meant to give you the knowledge you need to maintain your new, healthy weight going forward.

Recipes & Cooking Videos

Welcome to Smarter Eating, with Chef Daniel Verati

Food is more than a daily necessity, it’s a source of joy and creativity that many of us don’t want to give up when we have to lose weight. That’s why Ideal Protein’s master of the savoury arts, Chef Daniel Verati, is driven to crush the stereotype of ‘diet food’ as boring and tasteless. Chef Verati’s source of joy is inspiring your love of the culinary arts while you re-discover a healthier you. His passion is driven by the difficulty he experienced with his own weight loss struggles. After Chef Verati discovered the Ideal Protein method, he personally lost 100lbs and has dedicated his life to helping dieters lose weight and rehabilitate their eating habits.

Cooking Doesn’t Have to be a Challenge or a Chore, Get the Family Involved & Have Some Fun!

Chef Verati loves teaching dieters the simple secrets to fun, healthy food choices. A former instructor at Ottawa’s prestigious Cordon Bleu Culinary Arts Institute, Chef Verati is driven to teach Ideal Protein dieters “Great For You” food is not only exciting, but exceptional.

1 – Simple food that tastes great and is great for you
2 – This fast food will make you feel like a champion
3 – Have fun while you develop an appreciation for healthier food

Daily Coaching Videos

Improve your understanding of health and nutrition with daily videos from Dr. Wilkinson.

Improve Your Weight Loss Experience with Daily Ideal Protein Coaching and Support, Because…

Our Doctor Does Make House Calls

Ideal Coaching TV is a daily video support program exclusive for Ideal Protein dieters. As a dieter, you will have access to a library of videos to supplement your weekly one-on-one coaching sessions while on the program. The 3 minute videos are emailed to you each morning and are kept relevant to your weight loss experience, because each video coincides with your specific day on the program.

Your daily video touches on important topics about Ideal Protein, weight loss, and other subjects relevant to your experience ranging from recipe ideas and nutrition to encouragement, fun, motivation and interesting facts.

Building Healthier Habits One Video at a Time

Regardless of your busy lifestyle, Ideal Coaching TV can accommodate you. All of your videos will be viewable on any device with a functional Internet connection and stored in your personal MyIdealProtein Portal.